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SIMPLICITY LIBERATES CREATIVITY

Our unique combination of powerhouse big brand experience and entrepreneurial creative boutique agility allows us to cut through the superfluous and get to the essential…all with the scrappy spirit of a Brooklyn independent agency.

So, we can stay forever true to our driving philosophy: Simplicity Liberates Creativity.

BAM GREATEST HITS

YELLOW TAIL WINE

YELLOW TAIL WINE

Super Bowl spot received over a billion impressions…92% positive!
THERATEARS

THERATEARS

The campaign broke, and we sold more units in one day than in any previous month.
REDEMPTION RYE

REDEMPTION RYE

Almost 6 million video views in the first two months of the campaign launch.
MAG-OX

MAG-OX

Over 6 million social video views to date for a brand with little prior awareness.
BROCKMANS GIN

BROCKMANS GIN

First ever branded sponsorship at the McKittrick Hotel Super Cinema.
FENTANYL

FENTANYL

Facebook videos have been viewed 3-5 times the Facebook completion rate norm.
PRE

DATA-DRIVEN CREATIVE

Pre-data drives smarter creative. It works alongside the Creative Director to ensure the best, most effective creative possible. If you have the right data, you start the race halfway to the finish line. We have multiple means of acquiring data through our proprietary Screen Story, sources like Stylus and the 4As, as well as social listening and influencer tools.

POST

DATA ANALYTICS OPTIMIZATION

With data during and post the campaign, our analysts perform continuous deep dives to mine insights that strengthen the work. We take big batches of data, and break them down into simple, digestible reports. Then carefully consider each insight gleaned as we create new content or sharpen existing pieces. All with the goal of constantly optimizing relevance and engagement with the target. It’s a 24/7 job we embrace and love.