A unique combination of powerhouse big agency brand experience and entrepreneurial creative boutique agility, we cut through the complexity, and create work for brands that has a singular vision across all media. Located in the digital tech triangle of Dumbo. Down Under Manhattan Bridge Overpass.
THE ONE-SHOT ANSWER One short, compelling phrase that nails your brand meaning, then directs and connects all communications.
ROB BAIOCCO CHIEF CREATIVE OFFICER Rob has led the creative vision for many of the world’s most iconic brands including Captain Morgan, Pringles, E*Trade, Wrangler, Starburst, Aquafresh, Febreze, Santa Margherita and Frontier Airlines. He also has a wealth of international experience, overseeing the creative for brands in more than 80 countries. His past experience includes a long tenure as Executive Creative Director at Grey NY where his sharp strategic insight and unique creative talent was a driving force in building highly profitable client business, as well as massive agency success. He has been a winner or finalist in every major award show, and his work has appeared in a plethora of top media around the globe. He is also an active member of the Ad Council, sitting on their Creative Review Committee since 2003, as well as creating numerous campaigns for their causes. MAUREEN MALDARI CHIEF EXECUTIVE OFFICER Maureen brings an unrivaled track record of success in identifying game-changing consumer insights and crafting strategic brand visions that drive business value for her clients. She has contributed to the creation of new-to-the-world product categories, and takes great pride in driving world-class creativity across all platforms. Her leadership roles at Grey spanned global accounts and Grey business units, including stints as Chief Account Management Officer where she managed a department of 250, and President of Grey Healthy People. Her leadership knows no bounds when it comes to her Clients, which included P&G, GSK, Panasonic, Allergan, JM Smucker and DIRECTV to name a few. Maureen earned her M.B.A. in Marketing at Pace University and is also a visiting speaker at Yale University. She has lectured widely on marketing to women and kids and on a variety of pharmaceutical marketing issues. Maureen was named one of the top female business leaders in New York business by the YW, and was a member of their board for many years. "You can’t talk to the wrong people and expect to get the right answer." "If you want to make your work more interesting, make yourself more interesting."
maureen@thebam.com rob@thebam.com
MAUREEN: 718 801 8299 ROB: 718 801 8298