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GENERAL TOOLS

TV / SOCIAL MEDIA / DIGITAL / PROMOTION

General Tools

General Tools came to BAM with a cool new, 2-in-1 tool, the Laser Tape Measure. A traditional 16-ft tape measure combined with a 50-ft laser tape measure. We put all of our forces to work toward a single-minded goal: drive transaction and get people to buy it now.

Our Father’s Day promotion made the Laser Tape Measure the #1 “new tool” on Amazon.

4,600 units sold in 4 minutes on QVC.
Chosen as a top 100 tool by This Old House.
Featured on the Today Show and in Business Insider Magazine.

Our holiday Facebook promotion drove 17,000 consumers to the LTM Amazon page and increased daily sales by 22% for a mere $1,550 spend.