OSA / Strategy / Social / Digital / Video / Website

Master of Magnesium.

Mag-Ox makes magnesium, one supplement, no others. When you dedicate all your time and effort to that one thing, you become a master. BAM positioned Mag-Ox as the Master of Magnesium. Mag-Ox promotes health and vitality. We are the master of magnesium so you can be the master of whatever you do.

Our Masters Series videos highlight other masters of their craft, who have dedicated their lives to a single pursuit like Masters of Krav Maga, Glass Blowing, 3D Street Art, and Long Boarding.

A new, redesigned website helped modernize the brand and create a more user-friendly experience.


A robust social media campaign hit on a range of topics that drew millions of engagements.