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THERATEARS

STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI

Not Eye Drops, Dry Eye Therapy

In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look.

Our “Eye messages” campaign stood out from the sea of eye drops with a signature look.

We did a full site redesign from top to bottom using WordPress.

A full-on, social campaign achieved massive engagement for a brand with little prior social activity.