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TYPE YOU DIABETIC CARE

STRATEGY / SOCIAL / DIGITAL / VIDEO / WEBSITE / PRINT

Live Confidently With Diabetes.

BAM was charged with launching Type You, a line of products specifically designed for people with diabetes, consisting of eye care, cough and cold, vitamins and foot care. The idea: reinforce that with the right lifestyle, and products to help them, diabetics can BE healthy and confident.

Videos used the “BE” in the middle of the word diaBEtes to showcase people BEing healthy, active and confident.

The Social media touched many different messages to help educate people and inspire diabetics everywhere.

A robust website gave people much of the information and products they were hungering for.