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THE FEDERALIST

Strategy / Social / Digital / Video / App Development

Revolutionary

How do you connect our founding fathers with their millennial brothers? With one word: revolutionary. BAM created a campaign for The Federalist Wine that showed how both were and are the revolutionaries of their time.

The “Revolutionary Thoughts” posts alternated philosophical quotes between founding fathers and millennial consumers. “Wine Wisdoms” helped educate young drinkers entering the wine category.

Over 200 trade ads brought store owners directly into the campaign.