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AMERICAN STROKE ASSOCIATION

Strategy / TV / Print / Digital / Video / Radio

Spot A Stroke F.A.S.T.

The American Stroke Association wanted to increase awareness of the signs of a stroke, so more people could recognize them and help others get the immediate medical attention necessary to significantly improve recovery. And they had NBA Star Paul George ready to help. The BAM delivered a powerful and educational campaign that taught people the signs of a stroke F.A.S.T.

An emotional TV spot featured Paul George and his mother who had a stroke when he was 6 years old.

A print ad featured young Paul George around the actual age that his mother had the stroke.