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ZOSTRIX

Strategy / Social / Website

Unleash a force of nature on pain.

Zostrix is a muscle and joint pain cream with a very unique active ingredient, the chili pepper. BAM took the pepper, and built a whole campaign around the one thing that makes this product different from all the rest.

A whole new website design and experience modernized the brand.

Much of the social media used the pepper itself to highlight the benefits of the brand.