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GENERAL TOOLS

TV / SOCIAL MEDIA / DIGITAL / PROMOTION

General Tools

General Tools came to BAM with a cool new, 2-in-1 tool, the Laser Tape Measure. A traditional 16-ft tape measure combined with a 50-ft laser tape measure. We put all of our forces to work toward a single-minded goal: drive transaction and get people to buy it now.

Our Father’s Day promotion made the Laser Tape Measure the #1 “new tool” on Amazon.

Our holiday Facebook promotion drove 17,000 consumers to the LTM Amazon page and increased daily sales by 22% for a mere $1,550 spend.