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REDEMPTION RYE

Strategy / Video / Social / In-Store / On-Premise

The Spirit Perseveres

Redemption Whiskey is an homage to rye, which once stood at the forefront of American spirits, and since has fought its way back. It is also an homage to the human spirit, one that never gives in no matter how tough it gets. The BAM campaign that perfectly captures both: The spirit always perseveres on its way to Redemption