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THE OFFICE OF THE SPECIAL NARCOTICS PROSECUTOR FOR THE CITY OF NEW YORK

Video / Social / Strategy / PSA

Fentanyl Kills NYC

The Office of the Special Narcotics Prosecutor for the City of New York came to BAM with one goal: Make NYC aware of the deadly danger of Fentanyl, a drug 50X stronger than heroin.

Some drug dealers wear masks to protect themselves from deadly fentanyl. We used that icon as the basis of the campaign.

Facebook videos have 3-5X the Facebook completion rate norm.

Provocative video and static posts garnered massive engagement throughout the 5 boroughs.