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TYPE YOU DIABETIC CARE

STRATEGY / SOCIAL / DIGITAL / VIDEO / WEBSITE / PRINT

Live Confidently With Diabetes.

BAM was charged with launching Type You, a line of products specifically designed for people with diabetes, consisting of eye care, cough and cold, vitamins and foot care. The idea: reinforce that with the right lifestyle, and products to help them, diabetics can BE healthy and confident.

Videos used the β€œBE” in the middle of the word diaBEtes to showcase people BEing healthy, active and confident.

The Social media touched many different messages to help educate people and inspire diabetics everywhere.

A robust website gave people much of the information and products they were hungering for.