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YELLOW TAIL WINE

Strategy / TV / Social / Video / Promotion

Tastes Like Happy

A wine-drinking experience is a combination of the wine and the situation where you drink it. For [yellow tail] BAM chose to capture that joyful blend of delicious flavors and joyful moments as a blast of yellow optimism that Tastes Like Happy.

Over 1,500 Yellow Tail drinkers entered our contest to be in our Super Bowl commercial by sharing videos of what makes them happy.