ZTE

STRATEGY / VIDEO / DIGITAL / PRINT / COLLATERAL / RADIO / OOH / IN-STORE / TRADE

America’s Premier
HiFi Smartphone

To launch the new Axon 7 phone from ZTE, BAM chose to highlight the market-leading audio as well as the incredible buzz being generated by tech trade publications… all under the double-entendre campaign line “Have you heard?” Then we created beautiful CG phone imagery that rivaled iPhone and Samsung. And we did it all, from start to finish, in 4 months.