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ZTE

STRATEGY / VIDEO / DIGITAL / PRINT / COLLATERAL / RADIO / OOH / IN-STORE / TRADE SHOW

America’s Premier HiFi Smartphone

To launch the new Axon 7 phone from ZTE, BAM chose to highlight the market-leading audio as well as the incredible buzz being generated by tech trade publications… all under the double-entendre campaign line “Have you heard?” Then we created beautiful CG phone imagery that rivaled iPhone and Samsung.

And we did it all, from start to finish, in 4 months.

Videos highlighted the slew of category-leading features.

Our NY Knicks promotion peppered Madison Square Garden with sexy new Axon 7 imagery.

A massive digital and print campaign highlighted the rave reviews across numerous tech publications and sites.