ALL-STAR CREATIVE THAT RESONATES
Launched a new-to-the-world sports brand app called AllAthlete that aggregates many of the premier features of top social media platforms and points them directly at athletes.
Worked with NBA All-Star Paul George on an educational campaign that taught people the signs of a stroke. it was close to his heart because his mother had one when he was 6 years old.
Enlisted female Olympians for RepHresh with day-in-the-life videos that showed how they fit the brand into their busy training schedules and lives.
Partnered with [yellow tail] to drive wine consumption during football games with a full effort including, social, in-store, recipes and promotion. All culminating with a Super Bowl spot, and a 24-hour YouTube home page takeover.
YOUTUBE HOME PAGE TAKEOVER
[ winebacker ] wing glaze
[ first down ] fondue
[ hail mary ] hot chocolate
[ kickoff ] sangria