Down Under Manhattan Bridge Overpass

Here’s a fun one. BAM is in Dumbo, Brooklyn. As a tribute to our neighborhood, we developed a community-minded campaign that took the acronym for DUMBO and had a little fun with its interpretation, all while teaching people what it really stood for: Down Under Manhattan Bridge Overpass.

Multiple copywriters and art directors penned and visualized their interpretations.

Guests at our holiday party were invited to come up with their own, and many were turned into posters.

Posters were featured at a prominent Dumbo restaurant, as well a Dumbo Business Development event, where local companies created their own.