Strategy / Collateral / Corporate Identity / Signage

Greatness Meets Goodness

How does a small liberal arts college in Syracuse, NY separate itself out from the thousands of schools available to students today? By focusing on its Jesuit values, making them the lifeblood of everything they do, and helping students achieve greatness, but always through the eyes of goodness.

Brand book highlights every aspect of the college through the lens of Greatness Meets Goodness.

Mobile signage created and used at events from recruiting to alumni.