ONE SHOT ANSWER
WHAT IS the ONE-SHOT ANSWER™?
- One short, compelling phrase that nails your brand meaning and helps achieve a unified singular point of view.
- A deep-dive analysis that identifies “whitespace opportunities” for your brand to stand out against competitors.
- A dynamic process that has helped take over X brands to the next level.
The Benefits
- Serves as your strategic filter for all brand communications to go through, and the singular rallying cry for everyone who touches the brand.
- Becomes a tactical tool backed by insights to guide your brand’s messaging and content strategy.
- Provides a long-term answer to establishing or redefining your brand’s identity.
TheraTears
More than eye drops, eye therapy
Yellowtail WINE
Happiness Abounds
MAG-OX
Master of Magnesium
PARROT BAY RUM
Fly away to Flavorland
ALL ATHLETE
ALL EYES ON THE ATHLETE
THE BAM TRADEMARKED ONE SHOT ANSWER™ PROCESS
- The agency kicks off the process by conducting research and analyzing all brand communications, competitor activity, and category trends.
- We then leverage those findings by exploring opportunity areas for your brand to uniquely position itself within its category and against competitors.
- Numerous One-Shot Answer options are presented in pithy, compelling language along with mood boards to help bring each to life.
- Active work sessions ensue between your brand and the team until we align on your own unique One-Shot Answer.
cuts through the crap
Cuts through the crap and telling ourselves what we want to hear, to present a concise, strategic, and
fertile opportunity for your brand to break through. Direct and clear to all.
-Iain Douglas, Partner, Archpoint Group, and Former CMO Deutsch Family Wine and Spirits