OSA
ONE-SHOT ANSWER™
One short, compelling phrase, rooted in insight, that nails the brand
meaning, then directs and connects all communication.
TheraTears
More than eye drops, eye therapy
Yellowtail WINE
Happiness Abounds
MAG-OX
Master of Magnesium
PARROT BAY RUM
Fly away to Flavorland
ALL ATHLETE
ALL EYES ON THE ATHLETE
BAM TRADEMARKED THE ONE SHOT ANSWER™
- This is a rigorous, 4-6 week process.
- Process includes at least one active work session with the brand team
- It all starts with our Screen Story deep dive where we explore all brand materials and communications, competition, category and trends across all screens.
- Agency uses the Screen Story to ground the strategic process and inform the One-Shot Answer
- Agency brainstorms and explores all unique brand assets and possible competitive white spaces
- Agency develops numerous One-Shot Answers and presents 3-5 to the brand team
- Each One-Shot Answer is wordsmithed to be as pithy, compelling and fertile as possible
- Each One-Shot Answer is presented with an accompanying paragraph and visual mood board to help bring it to life
- Agency goes back and revises the 2-3 with the most interest
- Agency presents revisions and a winner is chosen (testing is an optional step)
- This One-Shot Answer then serves as the strategic filter that all creative goes through, and a unifying rallying cry for everyone who touches the brand
