OSA

The One-Shot Answer

ONE-SHOT ANSWER™

One short, compelling phrase, rooted in insight, that nails the brand
meaning, then directs and connects all communication.

TheraTears

More than eye drops, eye therapy

Yellowtail WINE

Happiness Abounds

MAG-OX

Master of Magnesium

PARROT BAY RUM

Fly away to Flavorland

ALL ATHLETE

ALL EYES ON THE ATHLETE

BAM TRADEMARKED THE ONE SHOT ANSWER™

  • This is a rigorous, 4-6 week process.
  • Process includes at least one active work session with the brand team
  • It all starts with our Screen Story deep dive where we explore all brand materials and communications, competition, category and trends across all screens.
  • Agency uses the Screen Story to ground the strategic process and inform the One-Shot Answer
  • Agency brainstorms and explores all unique brand assets and possible competitive white spaces
  • Agency develops numerous One-Shot Answers and presents 3-5 to the brand team
  • Each One-Shot Answer is wordsmithed to be as pithy, compelling and fertile as possible
  • Each One-Shot Answer is presented with an accompanying paragraph and visual mood board to help bring it to life
  • Agency goes back and revises the 2-3 with the most interest
  • Agency presents revisions and a winner is chosen (testing is an optional step)
  • This One-Shot Answer then serves as the strategic filter that all creative goes through, and a unifying rallying cry for everyone who touches the brand

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