ONE SHOT ANSWER

ONE-SHOT ANSWER™

A strategic tool that helps brands get to a singular point of view shared by all, and this is where the most powerful branding begins.
Its purpose is to be unifying and inspirational, concise, yet fertile.
The One-Shot Answer is defined as: One short, compelling phrase that nails your brand meaning, then directs and connects all communications.
It becomes as the strategic north star for your brand.

When everyone is on the same strategic page, each person can perform their own individual expertise, while all laddering up to a singular POV
Brands then take advantage of the cumulative power of all communications versus creating a bunch of disparate one-offs that dilute the brand
The One-Shot Answer then serves as the strategic filter for all communications to go through, and the singular rallying cry for everyone who touches the brand

THE BAM TRADEMARKED ONE SHOT ANSWER™ PROCESS

This is a rigorous, 4-6 week process.
Process includes at least one active work session with the brand team
It all starts with our Screen Story deep dive where we explore all brand materials and communications, competition, category and trends across all screens.
Agency uses the Screen Story to ground the strategic process and inform the One-Shot Answer
Agency brainstorms and explores all unique brand assets and possible competitive white spaces
Agency develops numerous One-Shot Answers and presents 3-5 to the brand team
Each One-Shot Answer is wordsmithed to be as pithy, compelling and fertile as possible
Each One-Shot Answer is presented with an accompanying paragraph and visual mood board to help bring it to life
Agency goes back and revises the 2-3 with the most interest
Agency presents revisions and a winner is chosen (testing is an optional step)
This One-Shot Answer then serves as the strategic filter that all creative goes through, and a unifying rallying cry for everyone who touches the brand