ONE SHOT ANSWER

ONE-SHOT ANSWER™
- A strategic tool that helps brands get to a singular point of view shared by all, and this is where the most powerful branding begins.
- Its purpose is to be unifying and inspirational, concise, yet fertile.
- The One-Shot Answer is defined as: One short, compelling phrase that nails your brand meaning, then directs and connects all communications.
- It becomes as the strategic north star for your brand.

The Benefits
- When everyone is on the same strategic page, each person can perform their own individual expertise, while all laddering up to a singular POV
- Brands then take advantage of the cumulative power of all communications versus creating a bunch of disparate one-offs that dilute the brand
- The One-Shot Answer then serves as the strategic filter for all communications to go through, and the singular rallying cry for everyone who touches the brand
TheraTears
More than eye drops, eye therapy
Yellowtail WINE
Happiness Abounds
MAG-OX
Master of Magnesium
PARROT BAY RUM
Fly away to Flavorland
ALL ATHLETE
ALL EYES ON THE ATHLETE
THE BAM TRADEMARKED ONE SHOT ANSWER™ PROCESS
- This is a rigorous, 4-6 week process.
- Process includes at least one active work session with the brand team
- It all starts with our Screen Story deep dive where we explore all brand materials and communications, competition, category and trends across all screens.
- Agency uses the Screen Story to ground the strategic process and inform the One-Shot Answer
- Agency brainstorms and explores all unique brand assets and possible competitive white spaces
- Agency develops numerous One-Shot Answers and presents 3-5 to the brand team
- Each One-Shot Answer is wordsmithed to be as pithy, compelling and fertile as possible
- Each One-Shot Answer is presented with an accompanying paragraph and visual mood board to help bring it to life
- Agency goes back and revises the 2-3 with the most interest
- Agency presents revisions and a winner is chosen (testing is an optional step)
- This One-Shot Answer then serves as the strategic filter that all creative goes through, and a unifying rallying cry for everyone who touches the brand