ONE-SHOT ANSWER
One short, compelling phrase that nails your brand meaning,
then directs and connects all communications.
A deep-dive analysis that identifies “whitespace opportunities” for your brand to stand out against competitors.
Provides a long-term answer to establishing or redefining your brand’s identity.
Serves as your strategic filter for all brand communications to go through, and the singular rallying cry for everyone who touches the brand
TheraTears
More than eye drops, eye therapy
Yellowtail WINE
Happiness Abounds
MAG-OX
Master of Magnesium
PARROT BAY RUM
Fly away to Flavorland
ALL ATHLETE
ALL EYES ON THE ATHLETE
THE BAM TRADEMARKED ONE SHOT ANSWER™ PROCESS
A rigorous 4-6 week process including deep dive research, brainstorm sessions, numerous possibilities, and a chiseling down until we arrive at the magical winner. The One-Shot Answer for your brand, articulated in a 1 – 6- word phrase, brought to life with a full paragraph and mood board.
CLIENT TESTIMONIALS
“Cuts through the crap and telling ourselves what we want to hear, to present a concise, strategic, and fertile opportunity for your brand to break through. Direct and clear to all.”
– Iain Douglas, Partner: Strategy & Brand Leader, Archpoint Group
“The One-Shot Answer is such a sharp strategic branding tool that I’ve not only used it 6 times in the past, I am currently working with The BAM on my seventh!”
-Scott Chapman, CEO Carlin Consumer Health