BAM does
OTC
ALL OVER THE DRUG STORE
Previous OTC Experience
Zegerid OTC
Revitalize a dormant brand with 100% digital.
TheraTears
Went from #7 in the category to #3
FIRST RESPONSE
CREATED a more inclusive category that honors all women’s journeys
REPHRESH
Highest engagement of any social effort in brand history
MAG-OX 400
Conversion rate 40% higher than industry average
PRESERVISION
Over $100 million in growth in just 3 years
How do you tap into the very
unique OTC consumer mindset?
No matter how cool an advertiser makes athlete’s foot cream, no one is going to buy it and apply it unless they actually have athlete’s foot. The majority of OTC brands are not lifestyle brands like Nike, Pepsi or Cover Girl…
Health beyond OTC
