BAM does
OTC

ALL OVER THE DRUG STORE

Previous OTC Experience

Zegerid OTC

Revitalize a dormant brand with 100% digital.

TheraTears

Went from #7 in the category to #3

FIRST RESPONSE

CREATED a more inclusive category that honors all women’s journeys

REPHRESH

Highest engagement of any social effort in brand history

MAG-OX 400

Conversion rate 40% higher than industry average

PRESERVISION

Over $100 million in growth in just 3 years

How do you tap into the very
unique OTC consumer mindset?

No matter how cool an advertiser makes athlete’s foot cream, no one is going to buy it and apply it unless they actually have athlete’s foot. The majority of OTC brands are not lifestyle brands like Nike, Pepsi or Cover Girl…

Health beyond OTC

LET'S CHAT

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