by Renata Baiocco | Aug 17, 2022
REDEMPTION STRATEGY / VIDEO / SOCIAL / IN-STORE / ON-PREMISE The Spirit Perseveres Redemption Whiskey is an homage to rye, which once stood at the forefront of American spirits, and since has fought its way back. It is also an homage to the human spirit, one that...
by Renata Baiocco | Aug 17, 2022
ZOVIRAX VIDEO / PRINT ZOVIRAX Zovirax is prescription cold sore medicine. BAM personified the cold sore as a creature by painting it on women’s lips. Then showed how Zovirax attacks the creature cold...
by Renata Baiocco | Aug 17, 2022
BROCKMANS STRATEGY / EXPERIENTIAL / OOH / SOCIAL / DIGITAL Like no other Brockmans is an English Gin popular in London and Spain. When they came to New York City, they enlisted BAM to help launch the brand, and spread their “Like no other”...
by Renata Baiocco | Aug 17, 2022
ALLATHLETE STRATEGY / SOCIAL / DIGITAL / VIDEO / CINEMA All Eyes on The Athlete BAM introduces a new-to-the-world sports app that helps amateur athletes step into the spotlight and get the attention they deserve…All eyes on the...
by Renata Baiocco | Aug 17, 2022
THERATEARS STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI / VIDEO Not Eye Drops,Dry Eye Therapy In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye...
