THERATEARS
STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI / VIDEO
Not Eye Drops,
Dry Eye Therapy
In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look.
![70403526_2356299277821457_1985786306923331584_n](https://thebam.com/wp-content/uploads/2022/09/70403526_2356299277821457_1985786306923331584_n.jpeg)