YELLOW TAIL
STRATEGY / TV / SOCIAL / VIDEO / PROMOTION
TASTES LIKE HAPPY.
A wine-drinking experience is a combination of the wine and the situation where you drink it. For [yellow tail] BAM chose to capture that joyful blend of delicious flavors and joyful moments as a blast of yellow optimism that Tastes Like Happy.
![Screen Shot 2020-02-11 at 10.03.22 AM](https://thebam.com/wp-content/uploads/2020/02/Screen-Shot-2020-02-11-at-10.03.22-AM.png)
![Screen Shot 2020-02-11 at 10.03.38 AM](https://thebam.com/wp-content/uploads/2020/02/Screen-Shot-2020-02-11-at-10.03.38-AM.png)
![Screen Shot 2020-02-11 at 10.03.57 AM](https://thebam.com/wp-content/uploads/2020/02/Screen-Shot-2020-02-11-at-10.03.57-AM.png)
![Screen Shot 2020-02-11 at 10.04.58 AM](https://thebam.com/wp-content/uploads/2020/02/Screen-Shot-2020-02-11-at-10.04.58-AM.png)