Experience that’s more than skin deep
1. THE SKINIMALISM WAVE
Consumers are looking for simple skincare routines & high-quality products (regardless of brand) moving away from complex, multi-step routines.
2. SKINCARE IS HEALTHCARE
People have seen the benefits of focusing on their skincare routine and how important it really is. Women have seen how connected their skin is to the rest of the body.
3. THE ILLUSION OF CUSTOMIZATION
Women are looking for skincare that is made just for them and their concerns more than oily, dry or combination formulas). Personalization is attracting people to brands simply for feeling like the product was made especially for them.
4. SKIN TOK, ANYONE?
Women are turning to influencers on TikTok for the best & latest skincare and beauty products before heading to the shelf.