[vc_row row_type=”full-width”][vc_column][d_page_title pt_title=”THE OFFICE OF THE SPECIAL NARCOTICS PROSECUTOR FOR THE CITY OF NEW YORK” pt_subtitle=”Video / Social / Strategy / PSA” pt_breadcrumbs=”” pt_parallax=”1″ pt_overlay_bg=”rgba(83,45,109,0.51)” pt_title_color=”#ffffff” pt_subtitle_color=”#ffffff” pt_bc_color=”#ffffff” pt_bc_hover_color=”#ffffff” pt_bc_active_color=”#ffffff” pt_bc_sep=”#ffffff” pt_bg_img=”6657″][/vc_column][/vc_row][vc_row row_type=”full-width”][vc_column width=”1/6″ css=”.vc_custom_1513886000664{padding-right: 50px !important;padding-left: 50px !important;}”][/vc_column][vc_column width=”1/3″][vc_empty_space height=”50px”][vc_column_text]

Fentanyl Kills NYC

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”50px”][vc_column_text]The Office of the Special Narcotics Prosecutor for the City of New York came to BAM with one goal: Make NYC aware of the deadly danger of Fentanyl, a drug 50X stronger than heroin.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px”][vc_video link=”https://vimeo.com/227148877/93d4270ab3″ align=”center”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1515433464331{border-left-width: 15px !important;padding-right: 15px !important;}”][/vc_column][vc_column width=”2/3″][vc_empty_space height=”30px”][vc_column_text]

Some drug dealers wear masks to protect themselves from deadly fentanyl. We used that icon as the basis of the campaign.

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”full-width”][vc_column][vc_empty_space height=”50px”][vc_column_text][rev_slider alias=”fentanyl”][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”75px”][vc_column_text]

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1513287621085{padding-right: 75px !important;padding-left: 75px !important;}”][/vc_column][vc_column width=”2/3″][vc_empty_space height=”30px”][vc_column_text]

Provocative video and static posts garnered massive engagement throughout the 5 boroughs.

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][/vc_column][/vc_row]