THE OFFICE OF THE SPECIAL NARCOTICS PROSECUTOR FOR THE CITY OF NEW YORK
Video / Social / Strategy / PSA
Fentanyl Kills NYC
The Office of the Special Narcotics Prosecutor for the City of New York came to BAM with one goal: Make NYC aware of the deadly danger of Fentanyl, a drug 50X stronger than heroin.
Some drug dealers wear masks to protect themselves from deadly fentanyl. We used that icon as the basis of the campaign.
Facebook videos have 3-5X the Facebook completion rate norm.
Provocative video and static posts garnered massive engagement throughout the 5 boroughs.