THE OFFICE OF THE SPECIAL NARCOTICS PROSECUTOR FOR THE CITY OF NEW YORK

Video / Social / Strategy / PSA

Fentanyl Kills NYC

The Office of the Special Narcotics Prosecutor for the City of New York came to BAM with one goal: Make NYC aware of the deadly danger of Fentanyl, a drug 50X stronger than heroin.

Some drug dealers wear masks to protect themselves from deadly fentanyl. We used that icon as the basis of the campaign.

Facebook videos have 3-5X the Facebook completion rate norm.

Fentanyl Kills NYC

Some drug dealers wear masks to protect themselves from deadly fentanyl. We used that icon as the basis of the campaign.

Provocative video and static posts garnered massive engagement throughout the 5 boroughs.