Not Eye Drops, Dry Eye Therapy

In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look.

Our “Eye messages” campaign stood out from the sea of eye drops with a signature look.

A full-on, social campaign achieved massive engagement for a brand with little prior social activity.