[vc_row row_type=”full-width”][vc_column][d_page_title pt_title=”THERATEARS” pt_subtitle=”STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI” pt_breadcrumbs=”” pt_parallax=”1″ pt_overlay_bg=”rgba(82,45,108,0.5)” pt_title_color=”#ffffff” pt_subtitle_color=”#ffffff” pt_bc_color=”#ffffff” pt_bc_hover_color=”#ffffff” pt_bc_active_color=”#ffffff” pt_bc_sep=”#ffffff” pt_bg_img=”6659″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1513886000664{padding-right: 50px !important;padding-left: 50px !important;}”][/vc_column][vc_column width=”1/3″][vc_empty_space height=”15px”][vc_column_text]

Not Eye Drops, Dry Eye Therapy

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”30px”][vc_column_text]In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_video link=”https://vimeo.com/235379994″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1513287621085{padding-right: 75px !important;padding-left: 75px !important;}”][/vc_column][vc_column width=”2/3″][vc_empty_space height=”30px”][vc_column_text]

Our “Eye messages” campaign stood out from the sea of eye drops with a signature look.

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We did a full site redesign from top to bottom using WordPress.

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A full-on, social campaign achieved massive engagement for a brand with little prior social activity.

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