TheraTears
Taking a challenger brand from #7 to #3
STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI / CRM / VIDEO
Not Eye Drops,
Dry Eye Therapy
In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look.