TheraTears

Taking a challenger brand from #7 to #3

STRATEGY / TV / SOCIAL / PRINT / DIGITAL / WEBSITE / FSI / CRM / VIDEO 

Not Eye Drops,
Dry Eye Therapy

In a massively crowded category, the challenge was to create a campaign that broke out. So, BAM positioned TheraTears as more than just eye drops… as dry eye therapy. Then we visualized it with a singular, iconic look. 

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Redemption