[vc_row row_type=”full-width”][vc_column][d_page_title pt_title=”WRANGLER” pt_subtitle=”Strategy / Video / OOH / Radio / Product Demo” pt_breadcrumbs=”” pt_parallax=”1″ pt_overlay_bg=”rgba(82,45,108,0.5)” pt_title_color=”#ffffff” pt_subtitle_color=”#ffffff” pt_bg_color=”#ffffff” pt_bc_color=”#ffffff” pt_bc_hover_color=”#ffffff” pt_bc_active_color=”#ffffff” pt_bc_sep=”#ffffff” pt_bg_img=”6678″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1513196804211{padding-right: 75px !important;padding-left: 75px !important;}”][/vc_column][vc_column width=”1/3″][vc_empty_space height=”15px”][vc_column_text]

One Cool Cowboy

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”40px”][vc_column_text]When Wrangler Western wanted to launch a new jean for cowboys from Texas to Oklahoma to Colorado, where did they go? Brooklyn, of course. And BAM created the idea: one cool cowboy. Because the new Cool Vantage jean with wicking technology helped cowboys work and feel comfortable in 90-degree heat. So not only did they keep his legs cool, but they also helped him keep his cool, and be the cowboy in charge.[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][vc_video link=”https://vimeo.com/253885155″][vc_empty_space height=”45px”][/vc_column][/vc_row]