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YELLOW TAIL WINE

Strategy / TV / Social / Video / Promotion

Tastes Like Happy

A wine-drinking experience is a combination of the wine and the situation where you drink it. For [yellow tail] BAM chose to capture that joyful blend of delicious flavors and joyful moments as a blast of yellow optimism that Tastes Like Happy.

Super Bowl spot received over a Billion impressions…92% positive!

Over 1,500 Yellow Tail drinkers entered our contest to be in our Super Bowl commercial by sharing videos of what makes them happy.

HAPPY FLAVORS

HAPPY THOUGHTS