[vc_row][vc_column][vc_column_text]wor[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”full-width”][vc_column][d_page_title pt_title=”ZTE” pt_subtitle=”STRATEGY / VIDEO / DIGITAL / PRINT / COLLATERAL / RADIO / OOH / IN-STORE / TRADE SHOW” pt_breadcrumbs=”” pt_parallax=”1″ pt_overlay_bg=”rgba(82,45,108,0.5)” pt_title_color=”#ffffff” pt_subtitle_color=”#ffffff” pt_bg_color=”#ffffff” pt_bc_color=”#ffffff” pt_bc_hover_color=”#ffffff” pt_bc_active_color=”#ffffff” pt_bc_sep=”#ffffff” pt_bg_img=”6622″][/vc_column][/vc_row][vc_row][vc_column width=”1/6″ css=”.vc_custom_1513196804211{padding-right: 75px !important;padding-left: 75px !important;}”][/vc_column][vc_column width=”1/3″][vc_empty_space height=”15px”][vc_column_text]

America’s Premier HiFi Smartphone

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_empty_space height=”30px”][vc_column_text]To launch the new Axon 7 phone from ZTE, BAM chose to highlight the market-leading audio as well as the incredible buzz being generated by tech trade publications… all under the double-entendre campaign line “Have you heard?” Then we created beautiful CG phone imagery that rivaled iPhone and Samsung.

And we did it all, from start to finish, in 4 months.

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Videos highlighted the slew of category-leading features.

[/vc_column_text][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row row_type=”full-width”][vc_column][vc_empty_space height=”75px”][vc_column_text][rev_slider alias=”zte_portfolio”][/vc_column_text][vc_empty_space height=”75px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”45px”][vc_video link=”https://www.youtube.com/watch?v=DRYWycfiMf4″][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_empty_space height=”30px”][vc_column_text]

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Our NY Knicks promotion peppered Madison Square Garden with sexy new Axon 7 imagery.

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A massive digital and print campaign highlighted the rave reviews across numerous tech publications and sites.

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